1°B1B2 – Mission #4

Power : where & how // Space & Exchange // The Idea of Progress

Advertising: from information to manipulation or activism

1eresB1B2_mission4 ad_2017

1eresB1B2_mission4 debate_2017

FINAL TASK

according to class

1eresB1B2_mission4 ad_2017

Some of our friends are hooked on their screens day and night. To celebrate SFW (Screen Free Week), from April 30-May 6, 2018, we have decided to launch an awareness campaign to sensitize them on the danger of their addiction. The best ads will be posted on the VLE and displayed on the library walls for everybody to see.

or

1eresB1B2_mission4 debate_2017

Some of our friends are hooked on their screens day and night. To sensitise them to SFW (Screen Free Week), from April 30-May 6, 2018, we have decided to organize an open debate at school inviting school children, teachers, parents, and doctors.

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Listening:

  • I will learn how to understand commercials and non-verbal messages.
  • I will learn how to understand TV reports.

Reading:

  • I will learn how to understand an article on a contemporary issue and spot the author’s viewpoint from the arguments he gives.
  • I will learn how to decipher ads and advertising strategies.

Speaking TO and WITH the group :

  • I will learn how to describe and explain my advertising strategy for the awareness campaign.
  • I will learn how to participate in a debate to express my views backing them up with explanations and arguments.

Writing :

  • I will learn how to create an effective ad for an awareness campaign.

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I will need the following tools

vocabulary

  • Ads / spoof ads and advertising campaigns
  • Information vs manipulation
  • verbs to express emotions / feelings / opinion

grammar

  • infinitive and causative structures
  • exclamative structures
  • comparative structures
  • wishes and regrets
  • logical and chronological linkwords

phonology

  • pronunciation of phonems
  • word stress (p176)
  • sentence stress and rhythm (p40)
  • intonation

Advertising techniques & the art of rhetoric

Advertising: fighting stereotypes or using them to sell?