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Posts Tagged ‘Twitter’

Social media blues

Saturday, March 22nd, 2014

a funny video !

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Using social media: 9 ways to make your business stand out

Thursday, January 23rd, 2014

At their best, social media channels, such as Twitter, Facebook and Pinterest, can be great tools for start-ups, helping you generate buzz about your products and build relationships with new customers. But in the wrong hands it can be used clumsily and even have disastrous effects – as frequently documented in the media. Many people – from business people to celebrities and even MPs – have been caught off-guard, particularly when using Twitter. So, how can you ensure that you use it effectively and get the best out of it for your business? Here are some handy tips and things to think about when using social media to promote your company.
1.    Think about what are you trying to achieve
There are lots of reasons to get your start-up on social media. Maybe you want to:
•    build awareness of the brand
•    generate sales and leads
•    stay in touch with customers
•    keep an eye on your competitors
•    drive traffic to your website
•    build relationships with others in the industry.
It’s not going to happen overnight. So put a plan together outlining your goals for the short term and what you’ll do once your social media presence is fully established.
2.    Check out the competition
Have a good nose about to see what others are doing. How are your competitors and influential people in the industry using social media?
Look at competitors’ social media profiles to see how they run them Some will be doing a brilliant job at building and engaging their audience. Others will be doing it really badly. Take notes and make sure you don’t repeat their mistakes.
Think about:
•    What issues interest their audience?
•    What’s the tone of the conversation?
•    Which updates get the most response?
•    How do they deal with negative comments?
3.    Who are you talking to?
Think about who’s going to be reading your updates. Some people will be passionate about your product and others won’t have any prior knowledge.
Take a start-up like Raspberry Pi, for example. Some people follow them because they are crazy about this new innovation. Some followers like to keep up with the latest trends in tech. But others have no idea what it’s all about – they just like the name.
How much information will be taken as read and how much do you need to explain? Also, take a moment to consider the best time to post for your audience. Got lots of customers in the US? Post after 2pm when they’re actually awake.
Teens will be around after school and at weekends. Sports fans will be highly engaged during and just after the match. New coffee shops should post first thing in the morning when people need their caffeine fix. 
4.    Strike the right tone
Some Twitter followers may just like your company’s name Thinking about your audience will help you get the tone right. Are you going to be friendly and conversational, or an authority on a subject who keeps things strictly professional?
Whoever you’re talking to, if you want to encourage engagement on social media, it’s a good idea to:
•    use lots of punctuation. This breaks sentences up and increases readability
•    check before publishing to spot typos, broken links and awkward phrasing
•    stay positive – no one wants to hear you banging on about how it’s taken all week to fix your internet connection.
5.    Which social media platforms should you use? You need to go where the customers are. Pinterest may be fun but is it going to draw the right visitors to your site? If you’re a food, fashion or lifestyle start-up it could work wonders. But maybe you’ll get best results on LinkedIn, Twitter or Google+.It’s better to focus on a small group of social channels rather than spread yourself too thinly, putting out rushed or low-quality content.
Do you need to be on all social media channels or just a few? 6.    How will you measure success?
Get a measuring tool in place from the outset so you can see what’s working and what’s not, and adapt your social strategy to suit.
There are plenty of free and easy-to-use tools out there, like Facebook Insights or Google Analytics. You can also pay for more in-depth reporting tools that suit your budget and the size of your community.
7.    Polish up that profile If you’re a new business trying to stand Look at other Twitter profiles to get ideas of how to present yoursout in a crowded marketplace, it’s really important that people understand at a glance who you are and what you do.So often start-ups make the mistake of putting a pithy, throwaway description in their profile like, “Hear us roar!”
This is fine if you’re a global brand which has spent millions over the years making sure everyone knows who you are – Nike’s Twitter profile simply says “Just do it” for example – but when you’re new, you need to offer some basic facts. 
Take a look at Stereogum, My Fitness Pal and Seedrs for ideas on simple-but-effective profile descriptions.
8.    Pick an eye-catching image for your profile

A strong cover image will help new followers ‘get’ you straight away.You can use them to show your product in action, or to show the people behind the business. And if you add a good cover image to your LinkedIn and Google+ pages, you will instantly stand out from the competition – so many businesses don’t bother.

Grazebox, Claire Gaudion and Buzzfeed offer good examples of strong cover images in action.

Use an eye-catching picture or photo on your Twitter profile 9.    What are you going to talk about?
This is a really big question for start-ups. How are you going to fill your new social media channels with interesting content? Here are some ideas:
•    Start a company blog so you have original content to share
•    Use an RSS feed reader like Netvibes or Feedly to gather on-topic content to share about industry developments
•    Spend a moment planning content for the coming week
•    Get handy with scheduling tools to help you fit it around everything else!

taken from http://uk.finance.yahoo.com/news/nine-ways-to-stand-out-on-social-media-170019503.html

‘Thou shalt not troll’: Church of England issues ‘nine Commandments of social media’

Thursday, January 23rd, 2014

BTS SIO please read here (+ 2 videos to train for the oral exam)

 

Twitter / social networks / the Dow Jones / the press / the 4th power / the idea of progress /

Friday, May 3rd, 2013

http://www.guardian.co.uk/business/2013/apr/23/ap-tweet-hack-wall-street-freefall

AP Twitter hack causes panic on Wall Street and sends Dow plunging

Market recovers after hackers tweeted from the official AP feed that two explosions had hit the White House

–> the idea of progress / the press / the 4th power

–> places and forms of power : the Dow Jones

Happy Birthday Twitter !

Sunday, March 27th, 2011

Twitter is 5 years old !

Twitter now has 200 million users, including tech luminaries, celebrities and the president of the United States. It started off slowly.  What began as an experiment in “microblogging” — no more than 140 characters — has become a cultural landmark.

What about you ?

Are you on Twitter ?

Refining the Twitter Explosion

Tuesday, November 10th, 2009

There is way too much information on Twitter — lately, it defies navigation. In January, there were 2.4 million tweets a day, according to Alessio S. ignorini, a researcher.

 

Why should we care about information overload at Twitter? Isn’t Twitter about the individual experiences — a Tweeter and her followers — not the totality of millions of Tweeters around the world?

Twitter says it could unveil in the next few weeks — “geolocation” — holds such potential to make the Twitter rapids navigable.

The idea is to take advantage of global positioning systems on cellphones to allow Twitter users to include a precise location with each tweet. Users would be able, right off the bat, to limit their searches to tweets from a particular location.

“Proximity can be this proxy for relevance,” said Ryan Sarver, the director of the Twitter platform, who led a “fairly small team” of programmers who after a few months are close to completing the geolocation project. “We are about delivering the right information to the right people.”

Improvements like geolocation have the potential to make the Internet suddenly relevant to society as it is lived, not just relevant to what happens online. Mr. Sarver imagines features like “local trending topics,” a list of subjects popular in a particular area; or searches for happy hour in a neighborhood of Dallas that will intelligently link tweets about happy hours to the place they were sent from.

Because GPS will provide the ability to become very “granular” with locations, you could mimic through Twitter the banter at the local diner or a barbershop, by limiting a search of tweets to a two-block radius.

There is also the fear of loss of privacy and loss of security as once-local chats become globally public. That is why Mr. Sarver said Twitter would require two “opt in” decisions — at the profile level and again through the application.

For the technological optimists, the cures for information overload, in essence, are better filters and greater context. The more you know about a message — who sent it and

 

 why — the better you understand it.

Creating navigation tools for digital information is the next big challenge, said Erik Hersman, a co-founder of Ushahidi who has been in contact with Mr. Sarver’s team at Twitter.

In Defense of Distraction

Thursday, June 25th, 2009

Overstimulation and distraction can be beneficial !

This article is quite long but it is really interesting.

What the World Didn’t See in Tehran

Tuesday, June 23rd, 2009

Shut out by the near totalitarian powers of the Islamic republic, the mainstream media tracked the stream of consciousness produced by new media. Some of the material is powerful, even indelible.

Particularly haunting is the 40-second YouTube video that shows a young woman, wearing jeans but otherwise dressed conservatively, suddenly falling to the sidewalk, shot in the heart. Her eyes turn to what must be a cell-phone camera, wide and shocked and dying as we stare at her. Men rush to her side and try to stanch the wound, but blood trickles from her mouth as an older man — later described as her father — cries and cries. Hours after the video surfaced, people on Twitter said she had not been part of the demonstration at all. Just a bystander.

By the end of the day, the Tweets had given her a name: Neda, which means “the voice” or “the call” in Farsi.

 

But who shot her? A soldier? A member of the notorious Basij, the volunteer militia that supports President Mahmoud Ahmadinejad? Were they aiming at her? Could this have been an accident or a random act of violence?

read more about it here

Twitter on the Barricades

Tuesday, June 23rd, 2009

This article deals with the links between political revolutions and communication tools.

Known collectively as Basijis, the brigades consist of officially recognized groups like Ansar Hezbollah, whose members undergo formal training, to smaller groups controlled by local clerics.

Social networking, a distinctly 21st-century phenomenon, has already been credited with aiding protests from the Republic of Georgia to Egypt to Iceland.

Iran : the “Twitter Revolution” ?

Twitter did prove to be a crucial tool in the cat-and-mouse game between the opposition and the government over enlisting world opinion. As the Iranian government restricts journalists’ access to events, the protesters have used Twitter’s agile communication system to direct the public and journalists alike to video, photographs and written material related to the protests. (As has become established custom on Twitter, users have agreed to mark, or “tag,” each of their tweets with the same bit of type — #IranElection — so that users can find them more easily). So maybe there was no Twitter Revolution. But over the last week, we learned a few lessons about the strengths and weaknesses of a technology that is less than three years old and is experiencing explosive growth.

read more about it here

Musical revisions

Friday, June 19th, 2009

Bon courage à tous les terminales en ce week-end de révisions.

Je vous propose une petite vidéo sympa que j’ai découverte grâce au Twitter de Lilly Allen. Voici donc “Kid British” avec “Our House is Dadless”. Vous reconnaîtrez une autre chanson dans cette chanson : “Our House” de “Madness”, un classique !

Un clip très sympa qui fait plein de clin d’oeils assez drôles aux clichés et aux images traditionnelles sur la Grande-Bretagne.

Bon visionnage !

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