[youtube]https://www.youtube.com/watch?v=8Gv0H-vPoDc[/youtube]

The “meaningful content” platform Upworthy is one of the fastest-growing online media outlets in history based on traffic alone, and the company’s success was driven by the kind of cause-focused marketing techniques that many associations strive for. The secret? Start with the headline.

The A/B testing model is old-school. How about A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P testing?

One startup is doing just that, and the results thus far are downright breathtaking.

The story of Upworthy, a little startup that’s getting massive online traffic, is the story of a company that’s taken the lessons of the social web and turned it into epic levels of success right off the bat. In May, the site (partly on the success of a single video) had 30 million unique visitors for the month. (For comparison’s sake, viral pacesetter BuzzFeed, which had a five-year head start, boasts a far larger staff, and publishes hundreds of pieces of content each day, reaches as many as 50 million visitors a month.)

Read more on associationsnow: click HERE.

To have access to Upworthy: click HERE.

The loom band craze is reaching new heights as eBay bids for a dress made out of the colourful bands reach £153,900. Made to fit girls aged between four and six, the dress appears to have been painstakingly weaved from hundreds of the rubber loops by hand.

There have been 126 bids so far for the garment and there are still more than four days left for the price to go up.

Read the rest of the article on the website of The Independent: click HERE.

The second (and final) pair of Manhattanhenge sunsets of the year will be Friday at 8:24 p.m. and Saturday at 8:25 p.m. in New York City.

The phenomenon occurs « when the setting sun aligns precisely with the Manhattan street grid, creating a radiant glow of light across Manhattan’s brick and steel canyons, simultaneously illuminating both the north and south sides of every cross street of the borough’s grid, » writes Neil deGrasse Tyson of the American Museum of Natural History and host of the TV show Cosmos.

Folks looking down the streets Friday evening will see a full sun just above the horizon, while Saturday’s viewing will be a half-sun at the horizon.

(An article from USA Today: HERE)

[youtube]https://www.youtube.com/watch?v=Ys-mbHXyWX4[/youtube]

Read a review of the film on the website of The Guardian: click HERE.

Release date in France: July 23 (US: July 11)

[youtube]https://www.youtube.com/watch?v=EjVHGsRCf8M[/youtube]

A Saskatchewan photographer is getting international attention after sharing photos she took this weekend of a newlywed couple stealing a kiss in front of a tornado.

Read more on The Star Phoenix: click HERE.

Ils seront disponibles entre le 7 juillet au soir et le 9 juillet à midi en fonction de votre académie. Vous pourrez les consulter en cliquant ICI pour l’académie de Reims. Pour les autres académies, cliquez ICI. 

The readers of BBC News Magazine shared some of their favourite expressions. Here are a few of them:

Kangaroos loose in the top paddock – eccentric or not very bright. I love this phrase because it evokes the achingly silent dry desert heat and open space of the great Australian outdoors. Adrian Fisher, Durweston, Dorset

Knock up – wake up. When I was staying with a host family in South Australia, the host father told me he would knock me up in the morning. His innocent Aussie English meant knock on my door to wake me up but as an American I was quite shocked since to me it appeared he planned to get me pregnant. Bethani Ann De Long Vehapi, Choex, Switzerland

Thongs – flip-flops. While holidaying in Nice, my mate and I got friendly with and Aussie and a Kiwi. While on the beach, the very pretty Aussie asked me to pass her a thong. I naturally hesitated, but then stated she should probably come and get her own underwear. She nearly fell over laughing, and in between gasps for air, managed to explain that thongs were flip-flops, and she only had one on. She was asking me to pass her the additional flip-flop, not some skimpy underwear. Stu Wilson, Harrogate, UK

Go off like a frog in a sock – go berserk. Barton Mills, Suffolk

Find out more expressions on the website of the BBC: click HERE.

Félicitations à tous les élèves qui ont obtenu leur baccalauréat et bon courage à ceux qui passent le rattrapage (retrouvez l’article sur l’épreuve de rattrapage en cliquant ICI)