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What makes Upworthy so successful?

The “meaningful content” platform Upworthy is one of the fastest-growing online media outlets in history based on traffic alone, and the company’s success was driven by the kind of cause-focused marketing techniques that many associations strive for. The secret? Start with the headline.

The A/B testing model is old-school. How about A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P testing?

One startup is doing just that, and the results thus far are downright breathtaking.

The story of Upworthy, a little startup that’s getting massive online traffic, is the story of a company that’s taken the lessons of the social web and turned it into epic levels of success right off the bat. In May, the site (partly on the success of a single video) had 30 million unique visitors for the month. (For comparison’s sake, viral pacesetter BuzzFeed, which had a five-year head start, boasts a far larger staff, and publishes hundreds of pieces of content each day, reaches as many as 50 million visitors a month.)

Read more on associationsnow: click HERE.

To have access to Upworthy: click HERE.

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