The Importance of Online Marketing for Business

4 10 2016

Online marketing is the activity of utilizing web-based channels to spread messages about a company’s brand, product, or service to potential customers. The methods used generally with include email, social media, display advertising, search engine optimization, and others. The goal of marketing is to reach more qualified leads and win more deals with Singapore’s most complete, fully-integrated CRM System.

online marketing

Why is online marketing important?

Online marketing is different from traditional marketing, which usually uses media such as print ads, billboards, television, and radio. This strategy is increasingly important for businesses of all types. In addition, the reason you should take advantage of online marketing is because of changing consumer habits. Shoppers are more likely to research their purchases online before buying, even while they are in the store. Generally, all businesses need to implement some online marketing activities in their overall promotion, or they risk losing. Apart from that, some other reasons are:

1. Your customers are also online

Considering that more than 4.2 billion people are on the Internet, this is a great opportunity for you to reach prospects who are looking for your business. People use the Internet to find all kinds of data. They are constantly on a search to find relevant information about businesses, products, and services. Learn more about affiliate manager duties.

Online internet marketing is invaluable to your business as it helps you connect with the prospects who are most interested in your business. POS Software from HashMicro is customizable to meet every business’ needs.

Also read: Marketing Communication Function in Attracting Customer Attention

2. Creating two-way communication

Traditional advertising only runs its communication in one direction. For example, when you make a TV ad or a print ad in a newspaper, after that, you just wait and hope the audience will see the ad and visit the business. But what if your audience has questions or wants to learn more about your business, product, or service? It’s hard to do that when you don’t have a two-way conversation.

You can reach customers through several different marketing channels. If someone sees a promoted ad and has questions, they can find your contact information and contact you so that it can open the door of communication and build relationships with them. It makes consumers feel more welcomed and valued by your team and company.

3. Allows you to get quality traffic

One of the biggest hurdles with ‘traditional’ advertising is knowing the prospects. When using traditional advertising, businesses tend not to know how many valuable leads they will reach. Online marketing is important to help you get higher-quality traffic. The ability to targetting specific leads helps you drive traffic to your company’s media.

You can target prospects specifically based on different characteristics. Online marketing allows targeting based on demographic information, socioeconomic status, hobbies, interests, or shopping habits. Businesses can ensure that only reaching prospects are likely to be interested in them. One example of a strategy that can be done is marketing automation to increase sales conversions. Provide personalized updates or discounts based on customer preferences.

4. Increase business visibility

Isometric icon with people working on new brand strategy 3d vector illustration

When you want to see more of your business, you have to increase the visibility of your business. It can be difficult to do this through offline activities because the business doesn’t have much control over who sees your marketing content. With online marketing, businesses can be exposed to hundreds or even thousands of people. The Internet is constantly marketing your business, and the public can access your website or social media 24/7. This means that the business is visible to the audience at all times.

L’étalon américain

2 09 2016

L’énigme à Jojo n°1.

Cascade : Christophe Monié.
Musique : Hubert Lachambre.
Réalisation : Olivier Trémoulet.


Classement Enig’Math 2016

23 03 2016

Maths et sport

Classement 6e

1. Quentin A. (606) et Tifany M. (606)

3. Florian C. (606), Jeanne L. (606), Sandy L. (606) et Martin R. (606)

Classement 5e

1. Adrien C. (509) et Alexandre V. (509)

3. Mathéo B. (502), Spike C. (508), Adèle h. (502), Sevginur K. (508), Alexandre M. (502), Mathias M. (508), Salim N. (508), Trystan N. (508), Agathe P. (502), Tristan P. (502) et Alycia S. (508)

Classement 4e

1. Ferreol D. (401)

2. Amine S. (403)

3. Loïc C. (402)

Classement 3e

1. Hugues-Alexandre V. (307)

2. Lucas G. (307)

3. Mehdi D. (307)

Enig’Math 4

17 03 2016

Maths et sport

Un ballon de football est formé de 12 pentagones réguliers et 20 hexagones réguliers assemblés par une couture. Leurs côtés mesurent 4,5 cm.

Ballon de fottball

Quelle est la longueur de la couture ?

Enig’Math 03

15 03 2016

Maths et sport

A la piscine, Nadine et Amélie commencent à nager ensemble à vitesse constante pour effectuer 20 longueurs. Lorsqu’Amélie termine, il reste à Nadine 4 longueurs à nager.

Quel est le rapport de la vitesse d’Amélie à celle de Nadine ?

Enig’Math 2

14 03 2016

Maths et sport

Quels lots faut-il prendre pour avoir 2 ballons de foot, 3 ballons de rugby et 4 balles de tennis ?

Enigme 2

How to Choose a CMS for Content Marketing

14 03 2016

My college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with it, open boxes with it, open beer bottles with it (yes, college was like that for me). It was everything he needed. Sadly, the same can’t be said for different web content management software.

So, if you’re neck deep in a content marketing strategy, it’s a sure bet that you’re also, in some way, wrestling with a web content management system (CMS). Whether you’re publishing a blog, a web site, multiple web sites, landing pages or just throwing press releases up on Marketwire, chances are it’s not hand-coded HTML being FTPd by Dreamweaver.

And if it is. . . well, read on friend, because you need a web content management system in the worst way.

There’s a good chance that – despite how much you love or hate your CMS – it may be a time bomb in your back room, bringing all of your hard, creative content marketing efforts to a dead stop.

What is a CMS?

A web CMS the application you use to publish and manage web content.

Is WordPress a CMS? It’s a question that many in the CMS community can’t agree on, so is it any wonder that marketing folk have a hard time distinguishing between the thousands of products on the market?

For the record, I argue that WordPress is a CMS – if only because a blog is web content, and WordPress is a way to manage that content. But then I’d also argue that if you have someone named Bob or Mary transforming your Word doc into HTML and putting it up on your site, that you have a CMS called Bob or Mary.

How do I know which CMS is right for my organization?

Decide what you need your CMS to do
Any decent CMS (including Bob or Mary) will enable you to publish content to the web. The key is to understand not only what you are trying to manage, but how it is you’ll manage it. For instance:

  • Is it a blog? Will it have private membership?
  • Is it a corporate Web site that will have multiple authors across the business, where content is targeted to different personas?
  • Is it a multi-language e-commerce platform? Learn more about headless cms.

Don’t under-buy or over-buy
There are real differences in what you can (or can’t) do with Bob or Mary, or with a blogging tool like Movable Type or WordPress, and what you can (or shouldn’t) do with an enterprise-class web content management solution. The trick is not to under-buy or over-buy technology just to escape the “IT Bottleneck.”

Consider using multiple systems
Understand your process and the kind of web properties you are about to publish before you go out looking for tools. And, certainly don’t be afraid to use different tools for different types of content.

Blogging tools are really good at what they do. If you’re happy using WordPress for your blogs and microsites but you need to add more rigorous workflow to the corporate site – don’t succumb to the idea that EVERYTHING has to come out of one system. CM systems are almost always geared toward publishing different kinds of sites, and it’s now very easy to integrate content in and out of different CM systems.

Choose a tool that aligns with your process
The key to aligning your shiny new web content management system to your content marketing strategy is to understand that the tool is just the facilitation of the process. Like any tool, it’s just leverage. In Joe Pulizzi’s August post, “How To Effectively Manage the Content Marketing Process,” he identified these key tools:

  • A content management system
  • Listening posts
  • The Project Manager and the Managing Editor
  • The editorial calendar
  • The dynamic budget

The right CMS for the job – one that provides you with control and facilitates YOUR process – is one that both talks (publishes) and listens (ingests) content. It enables the Project Manager and the Managing Editor to establish editorial calendars and manage workflow – and provides insight into how that content is performing so that you can keep budgeting effectively.

Don’t be afraid to add tools to your toolbox as you need them. Having a screwdriver prevents you from failing. Having a whole box full of the right tools to manage the job correctly is what makes you successful.

Drive Safe: Tips for Adjusting to “Standard Time” This Weekend

13 03 2016

Why is driving at Sunrise and Sunset an Increased Risk to Safety?

  • At sunrise and before sunset the sun can shine directly into drivers’ eyes, leaving many motorists driving with a glare.
  • This leaves the driver’s view compromised making it much harder to see the road ahead and identify potential hazards.
  • At dusk/sunset, your eyes must adapt to the changing level of brightness, and it becomes more difficult to recognize threats to safety.
  • Although the sky may still be light, the road will be darker with deep shadows, and there is less contrast in colors (i.e., the color of oncoming cars).
  • It will leave the driver closer to any hazard and leave a much-reduced stopping distance.
  • Visibility is particularly poor at dusk and dawn because natural light is reduced and it is not dark enough for your headlights to be 100% effective.
  • Driving at these times is often associated with tiredness among drivers who have driven through the night or are returning from a hard day of work.
  • Exhaustion severely affects focus and reaction time, so it is advisable to keep driving to a minimum in these circumstances.
  • It is especially dangerous for the elderly drivers experiencing natural, age-related changes in vision.

Vulnerable Road Users

Not only drivers of motor vehicles and trucks share the roads at sunset and sunrise. It is important to recognize that many other more vulnerable road users may be sharing the roads at these times.

  • Be very alert to the pedestrian heading to and from work and especially the child pedestrian.
  • Many runners/joggers use the roads at these times for a training run.
  • Cyclists also most often do their training rides at this time when it is not so warm.
  • They may be especially vulnerable when heading towards the direction of the rising and setting sun when passed by faster moving vehicles and drivers with reduced visibility.
  • As drivers tend to focus on driving more to the side of the road in reduced visibility, it significantly increases the risk to cyclists.
  • Most crashes into cyclists occur on weekday afternoons, and the risk of cycle accidents is 4-5 times greater in darkness than in daylight.
  • Cycling with a front and rear light will make you more visible, especially in the early morning or evening.  Use a flashing red light at the rear and a solid beam white light at the front.
  • Cyclists need to remain very attentive to driving as close to the side of the road as possible and remain in single file.
  • Drivers in rural areas need to remain attentive to the presence of livestock and wildlife, particularly around and after sunset.

Safe Driving Techniques When Driving at Sunrise and Sunset

Preparedness of the Driver

An informed road user is a safer road user. We would like drivers to be alert of risks, to be well prepared and able to make the necessary adjustments when required.

  • Think ahead of the planned drive, the potential threats on the road and be ready to adjust the way you drive.
  • Many drivers can self-regulate by limiting their driving in low light situations, such as at dusk, dawn or night.
  • Ensure alertness by avoiding driver tiredness, planning your rest stops and avoiding all driver distractions.
  • Be mindful of other drivers, and switch to your low beams if there’s oncoming traffic or if you are following another vehicle.
  • Have good sunglasses available to you within easy reach.
  • Invest in polarized sunglasses – they can help reduce glare.
  • Avoid wearing tinted sunglasses at night, though they may be helpful during dusk and dawn when the sun is still out.
  • Utilize your sun visor – it can help to block out the sun.
  • Let your eyes adjust – The human eye naturally adjusts to the darkness, but it can take up to 30 minutes for your eyes to adapt to darkness fully and drivers should reduce speed during this transitional time.
  • Be conscious of vision changes. As we age, it is natural to experience vision changes that affect our visibility in low light situations, such as dusk and dawn.
  • A 50-year-old driver may need twice as much light to see comfortably over a 30-year old driver.
  • Limited light can affect depth perception, color perception, contrast sensitivity and peripheral vision.
  • Get regular check-ups for conditions like macular degeneration, cataracts, and glaucoma.

Healthy lifestyle tips

13 03 2016

Sometimes it can feel like maintaining a healthy lifestyle is an overwhelming challenge that doesn’t fit within the realities of daily life. It’s tough to hold down a full-time job, eat well, train for a marathon, make homemade green juice, spend quality time with your family/partner, and meditate for an hour each day. ? Visit sfexaminer for more detailed information about healthy supplements.

Of course, healthy living can incorporate all of these things (if you want it to), but it doesn’t have to be defined by grandiose displays of health and fitness.

So much of healthy living is really made up of small things we do daily—things that are so small they don’t feel momentous, but that, done consistently over time, add up to produce big results.

According to dr homan omaha ne, Oral health care in pregnancy is often avoided and misunderstood by physicians, dentists, and patients. Evidence-based practice guidelines are still being developed. Research suggests that some prenatal oral conditions may have adverse consequences for the child. Periodontitis is associated with preterm birth and low birth weight, and high levels of cariogenic bacteria in mothers can lead to increased dental caries in the infant. Other oral lesions, such as gingivitis and pregnancy tumors, are benign and require only reassurance and monitoring. Every pregnant woman should be screened for oral risks, counseled on proper oral hygiene, and referred for dental treatment when necessary. Dental procedures such as diagnostic radiography, periodontal treatment, restorations, and extractions are safe and are best performed during the second trimester. Xylitol and chlorhexidine may be used as adjuvant therapy for high-risk mothers in the early postpartum period to reduce transmission of cariogenic bacteria to their infants. Appropriate dental care and prevention during pregnancy may reduce poor prenatal outcomes and decrease infant caries.

Comprehensive prenatal health care should include an assessment of oral health, but this is often overlooked.1 Only 22 to 34 percent of women in the United States consult a dentist during pregnancy. Even when an oral problem occurs, only one half of pregnant women attend to it.2 This problem is compounded by a lack of national clinical guidelines for the management of common oral conditions in pregnancy. The American Dental Association and the American College of Obstetricians and Gynecologists provide only advisory brochures on oral health for pregnant patients. New York recently became the first state to create an evidence-based prenatal oral health consensus document.3 In the absence of practice guidelines, fear of medicolegal action based on negligent or substandard treatment of oral conditions during pregnancy abounds, but it is largely unfounded

Wellness tips for healthy & happy living

Here are 31 tips to live a healthier, happier lifestyle—all simple, easy things that can be seamlessly incorporated into your daily life:

1. drink a glass of water first thing in the morning

Coffee’s great too, but it’s best to start your day by re-hydrating with a full glass of water. Hydrating first thing in the morning helps to aid digestion, enhance skin health and boost energy.

2. take the stairs

Taking the stairs instead of the elevator is a simple way to get a little more physical activity in your daily life. It also strengthens and tones your legs and core while you’re at it!

3. make half your plate veggies

A simple hack for healthy eating (and portion control) is to make half your plate veggies at each meal. The veggies pack in essential vitamins, minerals and other phytonutrients important for health and longevity. And, because they’re rich in fiber, they help to aid digestion (aka keep you regular!) and keep you feeling full longer.

4. get a fitness tracker + track your steps

Using a fitness tracker (like a Fitbit or Apple Watch) to track your steps is an easy way to make sure you’re getting enough physical activity each day. We aim for 10,000 steps daily, which has significant physical and mental health benefits. A fitness tracker will also remind you to get 250 steps each hour (another important measure of health—see tip #9!). Here are our favorite fitness tracker smartwatches of 2021.

5. switch to non-toxic household cleaning products

Conventional household cleaning products are full of harmful chemical ingredients that are not good for our health (or the health of our kids or pets!). Switching to healthier alternatives is a simple way to reduce your exposure to environmental toxins in your home. See our Healthy Cleaning Guide for a complete list of recommendations, and what to look for when choosing safer household cleaning products. Check out the latest java burn reviews.

6. use non-toxic skincare + personal care products

Similar to cleaning products, conventional skincare and personal care products are formulated with toxic ingredients we should not regularly let absorb into our body’s largest organ. Reduce the toxic burden on your body by switching to non-toxic personal care and beauty products (see our specific recommendations on deodorant, sunscreen, and green beauty products).

7. take a probiotic daily

Maintaining a healthy gut has significant impacts on digestion, skin health, immunity, mental health and more. Taking a daily probiotic with a glass of water each morning is one of the simplest things you can do to boost your gut health (which, in turn, boosts overall health in many ways too). Learn more about the health benefits of probiotics (and all the ways to get them in your diet), and shop our favorite probiotic supplement here.

8. eat real food

Aim to eat real food that’s made of whole food ingredients you would have in your own kitchen pantry, or that your grandmother would recognize. (Yup, this rules out most packaged food, sorry!) This is a little different than suggesting you eat only “health foods” (many of which are increasingly processed!). “Real food” includes unprocessed foods like an apple, a cucumber, soybeans or a steak, as well as foods loosely processed from one (or few) real-food ingredients, like butter, olive oil, yogurt, tofu, etc. In other words, aim for foods that could be reasonably made in your own kitchen and avoid foods that can only be made in a lab.

9. stand up every 30 minutes while working

Reduce the harmful effects of sitting (like at your desk job) by standing up and moving around for a minute or two every half hour.

10. get sunlight every day

Vitamin D is one of the most important nutrients for overall health, and sunlight is one of our best sources of it. Aim to get at least 30 minutes of sunlight each day—preferably in the afternoon, and without sunscreen (read more about that here). Not much sunlight in the winter where you live? It might be worth supplementing with a vitamin D supplement and/or other food sources of this essential nutrient.

11. fill your home with houseplants

Houseplants help to cleanse your indoor air (sadly, it probably needs it!), they’re pretty, and research even shows they improve mood, creativity and problem solving!

12. sweat every day

Aim to sweat in some way each day—whether that’s via running, biking, dancing, hot yoga, or any other physical activity you enjoy. See our Fitness Guide for more workout ideas, as well as tips and tricks for building regular physical activity into your daily life and a downloadable fitness planner you can use to outline your own custom fitness plan to stay on track.

13. have a daily green smoothie

Green smoothies as a snack or simple, on-the-go breakfast are an easy way to get your greens in each day. Check out our curated list of healthy (veggie-packed!) smoothie recipes for our favorite starter green smoothie recipe ideas.

14. work hard + be kind

Enough said!

15. cultivate a positive mindset

“The only difference between a good day and a bad day is your attitude.” It’s true—mindset is everything! Cultivate a positive mindset by recognizing negative thought patterns and countering them with positive thoughts or affirmations. Here are more mindset resources for positive thinking.

16. get enough sleep

Most adults need 7-9 hours of sleep each night. But in addition to quantity, quality of sleep matters too! Follow our tips on getting quality sleep—things like keeping your bedroom cool at night, avoiding blue light after dark, and more.

17. start your day with a healthy morning routine

Start each day with fulfilling activities that set the tone for how you want to feel—whether that’s inspired, relaxed, productive, or something else. ? Check out our list of ideas for starting a healthy morning routine to start your day right!

Les vainqueurs de Castor récompensés

11 03 2016
Le Concours Castor est un concours qui vise à faire découvrir aux jeunes l’informatique et les sciences du numérique. Il a été créé en Lituanie en 2004. Il est maintenant organisé dans 36 pays dont la France depuis 2011. Le collège Joseph-Anglade participe à ce concours depuis 2013. Un million d’élèves participent dans le monde dont 350 000 en France. L’édition française est organisée par France-ioi, l’Inria et l’ENS Cachan.
Mathis T. (602)a terminé 1er du collège avec 382 points. Il est 333e sur 32 939 au niveau national. Ambroise D. (502) a terminé 1er avec 425 points. Il est 113e sur 27 773. Loïc C. (402) a terminé 1er avec 420 points. Il est 340e sur 23 007. Luc F. (302) a terminé 1er avec le score maximal de 480 points. Il est donc également 1er au niveau national sur 20 547 !
A l’issue d’une petite cérémonie, Mme la principale a remis deux places de cinéma pour les 4 élèves et un stylo pour Luc.