1. Watch this video and listen carefully for examples of language used as a tool of manipulation. Read more HERE.
2. Why are times so tough for animals on Animal Farm? How does the chapter parallel real history? Take a reading comprehension test on chapter 7 HERE.
3. Listen to ALRA postgraduates speak about Animal Farm and the roles everyone plays. Which role would YOU like to play? Explain why in a 3-minute video presentation.
YOUR TASK: “You are a communication manager. You’re working for a utopian project. Make a leaflet to promote it”.
Give precise information. Explain the idea behind the project (values, rules, goals). You can use an online tool like www.canva.com to make your leaflet.
1. Learn what Utopia is with the British Library. Then use this INTERACTIVE to answer the question, “Can perfect worlds ever exist in reality?”
2. Learn why John Lennon and Yoko Ono created Nutopia. Utopia may be nearly impossible to find, but now you can rent Nutopia!
3. What is EPCOT? Can you explain the name? What makes this project a typical utopia?
4. Explain the advantages of co-housing. Do you see any drawbacks in this way of life?
5. Click below to study a literary text and find out more about YOUR TASK.
1. Listen to this reading of chapter 5. Find it in print HERE.
2. Why does conflict arise on Animal Farm? What parallels can be made with Soviet Russia?
3. Click below to study a passage from chapter 5.
4. How to use rhetoric to get what you want. Take the TEST.
5. Listen and pick out: a formula for making great phrases; one example of a figure of rhetoric and how it works; the reason why the speaker mentions Kate Perry; one example of a former president’s use of rhetoric; who the speaker predicted would win the 2016 election and 3 reasons why people use rhetoric. Read more HERE.
CHOOSE A BRAND / PRODUCT AND CREATE YOUR OWN ADVERTISING SLOGAN
1. Click below to learn more about the real story of this WWII poster. Take the QUIZ. Read more HERE.
2. Click on the pic. Do you recognize any of the slogans featured? Do you know the brand or product they advertise? Which one do you think is the best / the worst? What are its strengths / weaknesses?
3. Choose one slogan and explain why you think it is so effective. What do you think are the “golden rules” for a good slogan?
4. Watch the clip. What makes a good slogan? Sum up the recipe for success.
5. Click on the pic to do a reading comprehension and some grammar exercises about advertising slogans. You will also find out more about your final task.
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