The Power of Words

6 05 2020

Your final project: 

CHOOSE A BRAND / PRODUCT AND CREATE YOUR OWN ADVERTISING SLOGAN

1. Click  below to learn more about the real story of this WWII poster. Take the QUIZ. Read more HERE.

2. Click on the pic. Do you recognize any of the slogans featured? Do you know the brand or product they advertise? Which one do you think is the best / the worst? What are its strengths / weaknesses? 

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3. Choose one slogan and explain why you think it is so effective. What do you think are the “golden rules” for a good slogan?

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4. Watch the clip. What makes a good slogan? Sum up the recipe for success.

5. Click on the pic to do a reading comprehension and some grammar exercises about advertising slogans. You will also find out more about your final task. 

NoAd-New-York

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