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Cyber-Université Populaire de Rians : Gad Saad on how evolution shapes the modern consumer

Gad Saad (born 13 October 1964) is a Lebanese-born Canadian Professor of Marketing at the John Molson School of Business at Concordia University who is known for applying evolutionary psychology to marketing and consumer behaviour.

He also writes a blog for Psychology Today, and hosts a YouTube channel titled « The Saad Truth ».

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