Paul Arden was a famous creative director, a legend of British advertising, and also an author of bestselling book.
When I saw the international bestseller ‘Whatever you think, think the opposite’ at the book shop, I was first attracted by the funny cover page, then I took a look on the ‘inside’ and I found it as much interesting as the cover. This book contains advertising, advice… Actually it is not really a book with a story and different characters. Each page is composed of picture and phrase from artists or scientists, unexpected anecdotes, amazing photographs and so on.
It is intended to provide a better life and a better mind. Indeed, it questions the vision we have of our work and our world. To recap, it’s a concise collection of quotes which leads us to think that making bad decisions, being unreasonable, taking dangerous risks is unavoidable to have more confidence and to enjoy our work more than ever.
I’m advising everyone to read this book: it’s a good lesson life. Moreover, it’s a good way to learn some English words.
“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.”