This famous brand was created in 2000 by Abercrombie and Fitch. The first shop opened the same year in Colombus in Ohio.
Abercrombie and Fitch made up a false history for this new brand.
This history tells that the brand was created by JM Hollister, an american traveler who founded the brand in 1922, settling on the Californian coast.
This history is the storytelling of the brand !
J and L
